Print Advertising In Freefall, Online Innovations Cushion The Impact On Grocery Retailers
Over $150B dollars are spent annually on consumer advertising. With the declining readership of print media, internet advertising is leading the way for consumer packaged goods with a growth rate of 14.4% in 2008. This percentage increase reflects a total rise in spending of $1.19B dollars. Grocery stores have traditionally implemented their advertising efforts through [...]
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