At GSN, our data proves over and over that the grocery shoppers in the family – mainly women, but guys shop too, so get over your prejudices – enjoy the power of computers to research their purchases and plan their shopping trips.  Maria Reitan, a noted expert on marketing to women, has written a fine [...]

David Scott Carlick, Director, Grocery Shopping Network                                                                                  This white paper discusses the nature of the Grocery Shopping Network in terms of the targets of many media buys.  In conversations with GSN’s advertisers and prospects, we have uncovered an interesting ‘reality’ gap. The brand media buy is designed to reach prospects in order to influence their [...]

With GSNConnect Customers Gain Access to Coupons, Personalized Savings and List Development MINNEAPOLIS–(BUSINESS WIRE)–Scolari’s Food & Drug announces the addition of digital shopper planning services from Grocery Shopping Network. The online grocery platform from Grocery Shopping Network will provide interactive service for customers, offering online access to the weekly circular, printable coupons, personalized specials, recipes [...]

    A new study indicates that online advertising boosts retail sales of consumer packaged goods brands by 9% on average — comparable with the lift from TV ad campaigns. The findings come from comScore and marketing consultancy dunnhumbyUSA based on research involving online campaigns run over three months for a variety unnamed CPG brands. [...]

With GSNConnect Customers Gain Access to Coupons, In-Store Savings and List Development MINNEAPOLIS–(BUSINESS WIRE)–Miners, Inc, owner of Super One Foods, announces a new online program from locally owned Grocery Shopping Network. The application, GSNConnect, provides an interactive service for customers, offering online access to the weekly circular, printable coupons, and recipes. Customers are also able [...]

The Food Institute, based here, has announced a new, ground-breaking webinar on web-based marketing, titled Winning or Losing at Web Marketing: Grocery’s “Pivotal Frontier.” Elmwood Park, NJ (PRWEB) Sept. 8, 2009 — The Food Institute, based here, has announced a new, ground-breaking webinar on web-based marketing, titled Winning or Losing at Web Marketing: Grocery’s “Pivotal [...]

Notes on the state of mind of the web user David Scott Carlick, Director, Grocery Shopping Network                                                                                  This blog post discusses the nature of the Grocery Shopping website in terms of the state of mind of the consumer, and makes the argument that the impact and ROI from an ad is proportional to its timing to the [...]