MINNEAPOLIS–(BUSINESS WIRE)–Grocery Shopping Network announced today the addition of UCookTM, an iPhone app that empowers shoppers with the digital weekly specials circular from their favorite grocer, and a rich interactive recipe database with nutritional information, plus a shopping engine. The first version is free and is connected to a growing list of grocery stores across [...]

Want to better understand why consumers are using grocery store websites? Look no further than this research via MediaPost from Synovate: Topline: Shoppers are focused on price, want to get in and out of the store quickly, and are planning more carefully, building lists and looking for opportunities. Bottomline: You need to be on grocery [...]

Notes on contextual and behavioral.   David Scott Carlick, Director, Grocery Shopping Network                                                                                  This white paper discusses the nature of the Grocery Shopping website in terms of contextual and behavioral media buying objectives. Much ado has been made about targeting, and about the two main tools, Contextual and Behavioral. The following chart depicts the nature of [...]