At GSN we analyze a ton of shopper data to make sense of what’s happening in the shopping world, which is why we call ourselves the experts in digital shopper behavior for the retail channel. We set out to do just that this past holiday season. Some questions that we had where: What are shopping [...]

Google and Bing announced this week that links shared on Facebook and Twitter will impact search results. This is big news for marketers who want their website to appear in the top of search results and attain visibility. Marketers will have to jump into social, but it also means they need to be smarter about how consumers are [...]

Grocery Shopping Network Reinforces Creative and Digital Marketing Teams to Answer Industry Needs Grocery Shopping Network (“GSN (http://www.groceryshopping.net/about/detail.html)”) announced today the addition of Jennifer Flanagan and Robert Mews as eMarketing Managers to the firms Digital Marketing Team as well as the addition of Jon Fischler and Megan Tregedar as Web, Content, and UI Designers to [...]

As a retailer, should you be concerned with how much traffic comes to your website and how many people are registering? Yes, you should be. We’ve proven over and again that more traffic to your website and more registered users equates to more in-store sales. It’s a powerful, yet simple, equation. Here are some tips [...]

Retailers in our network are finding that Internet only coupon offers are not only driving increases in web traffic but also sales. Recently one of our retail partners ran two, one week promotions in their print circular instructing their customers to visit their website for an unbelievably hot “Internet Only” coupon. The coupon offer was [...]

Find New Ways to Stretch Your Advertising Dollars Ok, your brand sales are lagging and market share is down. As a marketing manager you’ve done your sales and market share analysis. You’ve figured out the BDI’s and CDI’s for your respective category and brand across all DMA’s nationwide. You know where you need more marketing [...]

It wasn’t long ago when impulse buying was in – consumers rarely made a grocery list and simply bought on impulse. In these times, CPG manufacture’s marketing efforts focused on the aisle to reach out to consumers. But two major shifts have changed all of that: the economic climate and technology change. Now is the [...]

The Impact of Intent: Insights on the state of mind of the web user People use their computers and handheld extensions for an increasing number of functions in their everyday life. As you can infer from your own experience, consumers are in different ‘modes’ depending on what they are using their computer or handheld to [...]

Grocery Shopping Network CEO Robinson Says Platform Increasing Performance By 30% June 28, 2010 – 12:05 am Andy Robinson is CEO of Grocery Shopping Network, an online ad network. AdExchanger.com: What problem is Grocery Shopping Network solving? GSN enables grocers to significantly expand digital shopper engagement, value and total in-store and online sales. Likewise GSN [...]

  A New Digital Advertising Solution Combining National Reach, Neighborhood Optimization & Purchase Based Shopper Targeting   What If You Could…   Reach a nationwide audience of up to 110 million grocery shoppers   Specifically target Power Shoppers of your brand and/or category as identified by actual in-store transactional purchase data   Optimize your ad [...]