At GSN we analyze a ton of shopper data to make sense of what’s happening in the shopping world, which is why we call ourselves the experts in digital shopper behavior for the retail channel. We set out to do just that this past holiday season. Some questions that we had where: What are shopping [...]

Google and Bing announced this week that links shared on Facebook and Twitter will impact search results. This is big news for marketers who want their website to appear in the top of search results and attain visibility. Marketers will have to jump into social, but it also means they need to be smarter about how consumers are [...]

Retailers in our network are finding that Internet only coupon offers are not only driving increases in web traffic but also sales. Recently one of our retail partners ran two, one week promotions in their print circular instructing their customers to visit their website for an unbelievably hot “Internet Only” coupon. The coupon offer was [...]

It wasn’t long ago when impulse buying was in – consumers rarely made a grocery list and simply bought on impulse. In these times, CPG manufacture’s marketing efforts focused on the aisle to reach out to consumers. But two major shifts have changed all of that: the economic climate and technology change. Now is the [...]

The Impact of Intent: Insights on the state of mind of the web user People use their computers and handheld extensions for an increasing number of functions in their everyday life. As you can infer from your own experience, consumers are in different ‘modes’ depending on what they are using their computer or handheld to [...]

Even a small increase in customer spend can mean huge overall annual sales increase.  GSN’s integrated suite of digital shopper planning and savings solutions will increase your customer spend an annual sales.  And we can prove it: GSN has the ability to analyze the effectiveness of digital shopper planning online by looking at web and [...]

Your website should be a sales and profit center, not just an expense.  The reality is that very few grocery websites have proven positive ROI’s.  GSN is the expert in digital consumer and shopper behavior for the grocery channel.  With a shopper insight data base of more than 35 million loyalty card households, we continually [...]

David Scott Carlick, Director, Grocery Shopping Network                                                                                 Because GSN offers a combination of broad advertising reach and measurable ROI for companies who want to advertise products sold in grocery stores, the network is often compared to Yahoo! Consumer Direct. This paper analyzes the similarities and differences.  Yahoo! Consumer Direct is a broad and powerful advertising [...]

Driving incremental sales lifts. Vic Tortorici, Senior Vice President Sales, Grocery Shopping Network   This white paper discusses the ability of the Grocery Shopping website to deliver sales increases at their brick and mortar retailers. GSN provides CPGs a network of grocery store websites. Recently many articles have been written on the subject of Online Advertising [...]

Notes on contextual and behavioral.   David Scott Carlick, Director, Grocery Shopping Network                                                                                  This white paper discusses the nature of the Grocery Shopping website in terms of contextual and behavioral media buying objectives. Much ado has been made about targeting, and about the two main tools, Contextual and Behavioral. The following chart depicts the nature of [...]