Share Driving incremental sales lifts. Vic Tortorici, Senior Vice President Sales, Grocery Shopping Network   This white paper discusses the ability of the Grocery Shopping website to deliver sales increases at their brick and mortar retailers. GSN provides CPGs a network of grocery store websites. Recently many articles have been written on the subject of Online [...]

Share Notes on contextual and behavioral.   David Scott Carlick, Director, Grocery Shopping Network                                                                                  This white paper discusses the nature of the Grocery Shopping website in terms of contextual and behavioral media buying objectives. Much ado has been made about targeting, and about the two main tools, Contextual and Behavioral. The following chart depicts the nature [...]

Share David Scott Carlick, Director, Grocery Shopping Network                                                                                  This white paper discusses the nature of the Grocery Shopping Network in terms of the targets of many media buys.  In conversations with GSN’s advertisers and prospects, we have uncovered an interesting ‘reality’ gap. The brand media buy is designed to reach prospects in order to influence [...]