Share Grocery Shopping Network CEO Robinson Says Platform Increasing Performance By 30% June 28, 2010 – 12:05 am Andy Robinson is CEO of Grocery Shopping Network, an online ad network. AdExchanger.com: What problem is Grocery Shopping Network solving? GSN enables grocers to significantly expand digital shopper engagement, value and total in-store and online sales. Likewise [...]
Read the rest of this entry »Share The Lempert Report for 04/27/2010 – Supermarket Guru. Click this link for the 5 minute video. A detailed report on taking your brand online and couponing. A very practical reason for brands to have an online presence is to exert more direct control over dialogue with consumers. Today’s Lempert Report summary below. Online, Brands Can Be More Than One [...]
Read the rest of this entry »Share February 14th, 2010 From Hartford, CT Shoppers want convenience at the tap of a finger, and now that Apple reports more than 100,000 apps for the iPhone, shopping applications have gone mainstream. Apps can assist, inspire and inform you while grocery shopping. Different programs help you build a shopping list, find a recipe that [...]
Read the rest of this entry »Share Feb 10, 2010 Following recent research that last year showed higher coupon usage for the first time in over a decade and a half, digital coupon provider Coupons.com has issued annual data finding growth in printed savings of over 170 percent last year. While coupon inserts in newspapers experienced increases of between 8 percent [...]
Read the rest of this entry »Share Grocery Shopping Network’s iPhone app was rated #5 in a top 9 list of Food Shopping iApps on Coupon Sherpa. A quick excerpt from the article below. Shoppers want convenience at the tap of a finger, and now that Apple reports over 85,000 apps for the iPhone, shopping applications have gone mainstream. Apps can [...]
Read the rest of this entry »Share The Dealmaker: Jon Wendel Jan 25, 2010 12:00 PM, By MARK HAMSTRA Jon Wendel took the top marketing post at Hy-Vee in late 2008 just as the entire economy took a nosedive and the country was mired in recession. Because of his success in growing Hy-Vee’s sales and his shift toward more advanced electronic [...]
Read the rest of this entry »Share Dec 10, 2009 Grocery Shopping Network, Inc. (GSN) has appointed Chuck Bolkcom to the newly created position of VP of advertising sales, in which capacity he will oversee advertising sales, strategic sales, sponsorship sales and all digital sales. Minneapolis-based GSN is a marketing partner of retail grocery stores and their Web sites. For brand [...]
Read the rest of this entry »Share Want to better understand why consumers are using grocery store websites? Look no further than this research via MediaPost from Synovate: Topline: Shoppers are focused on price, want to get in and out of the store quickly, and are planning more carefully, building lists and looking for opportunities. Bottomline: You need to be on [...]
Read the rest of this entry »Share At GSN, our data proves over and over that the grocery shoppers in the family – mainly women, but guys shop too, so get over your prejudices – enjoy the power of computers to research their purchases and plan their shopping trips. Maria Reitan, a noted expert on marketing to women, has written a [...]
Read the rest of this entry »Share A new study indicates that online advertising boosts retail sales of consumer packaged goods brands by 9% on average — comparable with the lift from TV ad campaigns. The findings come from comScore and marketing consultancy dunnhumbyUSA based on research involving online campaigns run over three months for a variety unnamed CPG [...]
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