As a retailer, should you be concerned with how much traffic comes to your website and how many people are registering? Yes, you should be. We’ve proven over and again that more traffic to your website and more registered users equates to more in-store sales. It’s a powerful, yet simple, equation. Here are some tips [...]

Find New Ways to Stretch Your Advertising Dollars Ok, your brand sales are lagging and market share is down. As a marketing manager you’ve done your sales and market share analysis. You’ve figured out the BDI’s and CDI’s for your respective category and brand across all DMA’s nationwide. You know where you need more marketing [...]

For Brands and Agencies: Brands are harnessing the power of GSN’s retail network and digital shopper solutions by reaching and positively motivating shoppers along the entire path to purchase; and in doing so increasing brand, product and category sales. Two GSN Digital Advertising Network Solutions: GSN STORESITE™ -  an internet ad network of grocery websites [...]

It wasn’t long ago when impulse buying was in – consumers rarely made a grocery list and simply bought on impulse. In these times, CPG manufacture’s marketing efforts focused on the aisle to reach out to consumers. But two major shifts have changed all of that: the economic climate and technology change. Now is the [...]

The Impact of Intent: Insights on the state of mind of the web user People use their computers and handheld extensions for an increasing number of functions in their everyday life. As you can infer from your own experience, consumers are in different ‘modes’ depending on what they are using their computer or handheld to [...]

Grocery Shopping Network CEO Robinson Says Platform Increasing Performance By 30% June 28, 2010 – 12:05 am Andy Robinson is CEO of Grocery Shopping Network, an online ad network. AdExchanger.com: What problem is Grocery Shopping Network solving? GSN enables grocers to significantly expand digital shopper engagement, value and total in-store and online sales. Likewise GSN [...]

  A New Digital Advertising Solution Combining National Reach, Neighborhood Optimization & Purchase Based Shopper Targeting   What If You Could…   Reach a nationwide audience of up to 110 million grocery shoppers   Specifically target Power Shoppers of your brand and/or category as identified by actual in-store transactional purchase data   Optimize your ad [...]

New Digital Advertising Solution Reaches Audiences of Up to 110 Million Minneapolis, MN (Vocus) May 10, 2010 — Grocery Shopping Network is pleased to announce the release of their second and newest digital advertising network, GSN OutReach; which combines national reach, neighborhood optimization, and true purchase behavior to allow retailers and brands to target based on [...]

New Advertising Directors to Work with CPG Brands and Agencies MINNEAPOLIS–(March 1, 2010)–Grocery Shopping Network, a leading provider of technology and advertising solutions to retail grocers across North America, has opened two new offices on the east and west coasts. Brand advertising run with Grocery Shopping Network drives online impact backed by transaction based analytics [...]

Dec 10, 2009 Grocery Shopping Network, Inc. (GSN) has appointed Chuck Bolkcom to the newly created position of VP of advertising sales, in which capacity he will oversee advertising sales, strategic sales, sponsorship sales and all digital sales. Minneapolis-based GSN is a marketing partner of retail grocery stores and their Web sites. For brand advertisers, [...]