Share Grocery Shopping Network CEO Robinson Says Platform Increasing Performance By 30% June 28, 2010 – 12:05 am Andy Robinson is CEO of Grocery Shopping Network, an online ad network. AdExchanger.com: What problem is Grocery Shopping Network solving? GSN enables grocers to significantly expand digital shopper engagement, value and total in-store and online sales. Likewise [...]

Share   A New Digital Advertising Solution Combining National Reach, Neighborhood Optimization & Purchase Based Shopper Targeting   What If You Could…   Reach a nationwide audience of up to 110 million grocery shoppers   Specifically target Power Shoppers of your brand and/or category as identified by actual in-store transactional purchase data   Optimize your [...]

Share New Digital Advertising Solution Reaches Audiences of Up to 110 Million Minneapolis, MN (Vocus) May 10, 2010 — Grocery Shopping Network is pleased to announce the release of their second and newest digital advertising network, GSN OutReach; which combines national reach, neighborhood optimization, and true purchase behavior to allow retailers and brands to target based [...]

Share New Advertising Directors to Work with CPG Brands and Agencies MINNEAPOLIS–(March 1, 2010)–Grocery Shopping Network, a leading provider of technology and advertising solutions to retail grocers across North America, has opened two new offices on the east and west coasts. Brand advertising run with Grocery Shopping Network drives online impact backed by transaction based [...]

Share Dec 10, 2009 Grocery Shopping Network, Inc. (GSN) has appointed Chuck Bolkcom to the newly created position of VP of advertising sales, in which capacity he will oversee advertising sales, strategic sales, sponsorship sales and all digital sales. Minneapolis-based GSN is a marketing partner of retail grocery stores and their Web sites. For brand [...]

Share Former Cynopsis Media President and COO Brings Strong Industry Knowledge and Leadership Experience MINNEAPOLIS–(BUSINESS WIRE)–Grocery Shopping Network, Inc. is pleased to announce the appointment of Chuck Bolkcom as Vice President of Advertising Sales. In this newly established position, Chuck will oversee advertising sales, strategic sales, sponsorship sales, and all digital sales. Grocery Shopping Network [...]

Share David Scott Carlick, Director, Grocery Shopping Network                                                                                 Because GSN offers a combination of broad advertising reach and measurable ROI for companies who want to advertise products sold in grocery stores, the network is often compared to Yahoo! Consumer Direct. This paper analyzes the similarities and differences.  Yahoo! Consumer Direct is a broad and powerful [...]

Share Driving incremental sales lifts. Vic Tortorici, Senior Vice President Sales, Grocery Shopping Network   This white paper discusses the ability of the Grocery Shopping website to deliver sales increases at their brick and mortar retailers. GSN provides CPGs a network of grocery store websites. Recently many articles have been written on the subject of Online [...]

Share Notes on contextual and behavioral.   David Scott Carlick, Director, Grocery Shopping Network                                                                                  This white paper discusses the nature of the Grocery Shopping website in terms of contextual and behavioral media buying objectives. Much ado has been made about targeting, and about the two main tools, Contextual and Behavioral. The following chart depicts the nature [...]

Share At GSN, our data proves over and over that the grocery shoppers in the family – mainly women, but guys shop too, so get over your prejudices – enjoy the power of computers to research their purchases and plan their shopping trips.  Maria Reitan, a noted expert on marketing to women, has written a [...]