Former Cynopsis Media President and COO Brings Strong Industry Knowledge and Leadership Experience MINNEAPOLIS–(BUSINESS WIRE)–Grocery Shopping Network, Inc. is pleased to announce the appointment of Chuck Bolkcom as Vice President of Advertising Sales. In this newly established position, Chuck will oversee advertising sales, strategic sales, sponsorship sales, and all digital sales. Grocery Shopping Network is [...]

David Scott Carlick, Director, Grocery Shopping Network                                                                                 Because GSN offers a combination of broad advertising reach and measurable ROI for companies who want to advertise products sold in grocery stores, the network is often compared to Yahoo! Consumer Direct. This paper analyzes the similarities and differences.  Yahoo! Consumer Direct is a broad and powerful advertising [...]

Driving incremental sales lifts. Vic Tortorici, Senior Vice President Sales, Grocery Shopping Network   This white paper discusses the ability of the Grocery Shopping website to deliver sales increases at their brick and mortar retailers. GSN provides CPGs a network of grocery store websites. Recently many articles have been written on the subject of Online Advertising [...]

Notes on contextual and behavioral.   David Scott Carlick, Director, Grocery Shopping Network                                                                                  This white paper discusses the nature of the Grocery Shopping website in terms of contextual and behavioral media buying objectives. Much ado has been made about targeting, and about the two main tools, Contextual and Behavioral. The following chart depicts the nature of [...]

At GSN, our data proves over and over that the grocery shoppers in the family – mainly women, but guys shop too, so get over your prejudices – enjoy the power of computers to research their purchases and plan their shopping trips.  Maria Reitan, a noted expert on marketing to women, has written a fine [...]

David Scott Carlick, Director, Grocery Shopping Network                                                                                  This white paper discusses the nature of the Grocery Shopping Network in terms of the targets of many media buys.  In conversations with GSN’s advertisers and prospects, we have uncovered an interesting ‘reality’ gap. The brand media buy is designed to reach prospects in order to influence their [...]

    A new study indicates that online advertising boosts retail sales of consumer packaged goods brands by 9% on average — comparable with the lift from TV ad campaigns. The findings come from comScore and marketing consultancy dunnhumbyUSA based on research involving online campaigns run over three months for a variety unnamed CPG brands. [...]

Notes on the state of mind of the web user David Scott Carlick, Director, Grocery Shopping Network                                                                                  This blog post discusses the nature of the Grocery Shopping website in terms of the state of mind of the consumer, and makes the argument that the impact and ROI from an ad is proportional to its timing to the [...]