I was just reading an article on HubSpot about the impact Amazon’s Facebook integration will have on eCommerce (link here). It’s a good article, simply because I think there is a lot of personalization and recommendations that Amazon can dig up through someone’s social preferences on Facebook. For example, Amazon can pull my friend’s birthday’s [...]

As a retailer, should you be concerned with how much traffic comes to your website and how many people are registering? Yes, you should be. We’ve proven over and again that more traffic to your website and more registered users equates to more in-store sales. It’s a powerful, yet simple, equation. Here are some tips [...]

For Brands and Agencies: Brands are harnessing the power of GSN’s retail network and digital shopper solutions by reaching and positively motivating shoppers along the entire path to purchase; and in doing so increasing brand, product and category sales. Two GSN Digital Advertising Network Solutions: GSN STORESITE™ -  an internet ad network of grocery websites [...]

It wasn’t long ago when impulse buying was in – consumers rarely made a grocery list and simply bought on impulse. In these times, CPG manufacture’s marketing efforts focused on the aisle to reach out to consumers. But two major shifts have changed all of that: the economic climate and technology change. Now is the [...]

The Impact of Intent: Insights on the state of mind of the web user People use their computers and handheld extensions for an increasing number of functions in their everyday life. As you can infer from your own experience, consumers are in different ‘modes’ depending on what they are using their computer or handheld to [...]

Albin Andolshek, VP Communications, Grocery Shopping Network Coupon usage reached record levels in 2009, increasing 8% since 2008.  37% of U.S. households are using coupons ahead of their shopping trip, according to a recent Nielson Company survey.  Shoppers are planning their shopping trips using coupons to save money on their grocery and food budgets.   According to [...]

Grocery Shopping Network’s iPhone app was rated #5 in a top 9 list of Food Shopping iApps on Coupon Sherpa.  A quick excerpt from the article below. Shoppers want convenience at the tap of a finger, and now that Apple reports over 85,000 apps for the iPhone, shopping applications have gone mainstream. Apps can assist, [...]

Grocery Shopping Network’s Groundbreaking Platform Enhances Grocer’s Service Offerings MINNEAPOLIS–(BUSINESS WIRE)–Marvin’s Food Stores has announced today the addition of Grocery Shopping Network’s digital shopper planning platform to the website for their 21 stores located in Arkansas, Kansas, and Oklahoma. Operating 35 grocery stores in total, this is the second launch for the C.V.’s Family Food [...]

Want to better understand why consumers are using grocery store websites? Look no further than this research via MediaPost from Synovate: Topline: Shoppers are focused on price, want to get in and out of the store quickly, and are planning more carefully, building lists and looking for opportunities. Bottomline: You need to be on grocery [...]

At GSN, our data proves over and over that the grocery shoppers in the family – mainly women, but guys shop too, so get over your prejudices – enjoy the power of computers to research their purchases and plan their shopping trips.  Maria Reitan, a noted expert on marketing to women, has written a fine [...]