Find New Ways to Stretch Your Advertising Dollars Ok, your brand sales are lagging and market share is down. As a marketing manager you’ve done your sales and market share analysis. You’ve figured out the BDI’s and CDI’s for your respective category and brand across all DMA’s nationwide. You know where you need more marketing [...]

For Brands and Agencies: Brands are harnessing the power of GSN’s retail network and digital shopper solutions by reaching and positively motivating shoppers along the entire path to purchase; and in doing so increasing brand, product and category sales. Two GSN Digital Advertising Network Solutions: GSN STORESITE™ -  an internet ad network of grocery websites [...]

It wasn’t long ago when impulse buying was in – consumers rarely made a grocery list and simply bought on impulse. In these times, CPG manufacture’s marketing efforts focused on the aisle to reach out to consumers. But two major shifts have changed all of that: the economic climate and technology change. Now is the [...]

The Impact of Intent: Insights on the state of mind of the web user People use their computers and handheld extensions for an increasing number of functions in their everyday life. As you can infer from your own experience, consumers are in different ‘modes’ depending on what they are using their computer or handheld to [...]

  A New Digital Advertising Solution Combining National Reach, Neighborhood Optimization & Purchase Based Shopper Targeting   What If You Could…   Reach a nationwide audience of up to 110 million grocery shoppers   Specifically target Power Shoppers of your brand and/or category as identified by actual in-store transactional purchase data   Optimize your ad [...]

New Digital Advertising Solution Reaches Audiences of Up to 110 Million Minneapolis, MN (Vocus) May 10, 2010 — Grocery Shopping Network is pleased to announce the release of their second and newest digital advertising network, GSN OutReach; which combines national reach, neighborhood optimization, and true purchase behavior to allow retailers and brands to target based on [...]

David Scott Carlick, Director, Grocery Shopping Network                                                                                 Because GSN offers a combination of broad advertising reach and measurable ROI for companies who want to advertise products sold in grocery stores, the network is often compared to Yahoo! Consumer Direct. This paper analyzes the similarities and differences.  Yahoo! Consumer Direct is a broad and powerful advertising [...]

Want to better understand why consumers are using grocery store websites? Look no further than this research via MediaPost from Synovate: Topline: Shoppers are focused on price, want to get in and out of the store quickly, and are planning more carefully, building lists and looking for opportunities. Bottomline: You need to be on grocery [...]

Notes on contextual and behavioral.   David Scott Carlick, Director, Grocery Shopping Network                                                                                  This white paper discusses the nature of the Grocery Shopping website in terms of contextual and behavioral media buying objectives. Much ado has been made about targeting, and about the two main tools, Contextual and Behavioral. The following chart depicts the nature of [...]

David Scott Carlick, Director, Grocery Shopping Network                                                                                  This white paper discusses the nature of the Grocery Shopping Network in terms of the targets of many media buys.  In conversations with GSN’s advertisers and prospects, we have uncovered an interesting ‘reality’ gap. The brand media buy is designed to reach prospects in order to influence their [...]