Share David Scott Carlick, Director, Grocery Shopping Network Because GSN offers a combination of broad advertising reach and measurable ROI for companies who want to advertise products sold in grocery stores, the network is often compared to Yahoo! Consumer Direct. This paper analyzes the similarities and differences. Yahoo! Consumer Direct is a broad and powerful [...]
Read the rest of this entry »Share Notes on contextual and behavioral. David Scott Carlick, Director, Grocery Shopping Network This white paper discusses the nature of the Grocery Shopping website in terms of contextual and behavioral media buying objectives. Much ado has been made about targeting, and about the two main tools, Contextual and Behavioral. The following chart depicts the nature [...]
Read the rest of this entry »Share David Scott Carlick, Director, Grocery Shopping Network This white paper discusses the nature of the Grocery Shopping Network in terms of the targets of many media buys. In conversations with GSN’s advertisers and prospects, we have uncovered an interesting ‘reality’ gap. The brand media buy is designed to reach prospects in order to influence [...]
Read the rest of this entry »Share Notes on the state of mind of the web user David Scott Carlick, Director, Grocery Shopping Network This blog post discusses the nature of the Grocery Shopping website in terms of the state of mind of the consumer, and makes the argument that the impact and ROI from an ad is proportional to its timing to [...]
Read the rest of this entry »Share David Scott Carlick, Director, Grocery Shopping Network This post discusses the continuing trend among grocers to go digital in their customer communications, an area that has increasing relevance as more consumers prefer to be served digitally, and the prognosis for the traditional print vehicles is not so good. A note: many people confuse online [...]
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