Share Even a small increase in customer spend can mean huge overall annual sales increase. GSN’s integrated suite of digital shopper planning and savings solutions will increase your customer spend an annual sales. And we can prove it: GSN has the ability to analyze the effectiveness of digital shopper planning online by looking at web [...]
Read the rest of this entry »Share While GSN offers the best tools in the business to capitalize on these emerging areas – as evidenced by our iPhone mobile app which was a 5th ranked iPhone food app – it’s not tools that will make a mobile, social or even email program successful. It’s content and the framework behind it that [...]
Read the rest of this entry »Share Your website should be a sales and profit center, not just an expense. The reality is that very few grocery websites have proven positive ROI’s. GSN is the expert in digital consumer and shopper behavior for the grocery channel. With a shopper insight data base of more than 35 million loyalty card households, we [...]
Read the rest of this entry »Share Albin Andolshek, VP Communications, Grocery Shopping Network Coupon usage reached record levels in 2009, increasing 8% since 2008. 37% of U.S. households are using coupons ahead of their shopping trip, according to a recent Nielson Company survey. Shoppers are planning their shopping trips using coupons to save money on their grocery and food budgets. According [...]
Read the rest of this entry »Share Grocery Shopping Network’s Groundbreaking Platform Enhances Grocer’s Service Offerings MINNEAPOLIS–(BUSINESS WIRE)–Marvin’s Food Stores has announced today the addition of Grocery Shopping Network’s digital shopper planning platform to the website for their 21 stores located in Arkansas, Kansas, and Oklahoma. Operating 35 grocery stores in total, this is the second launch for the C.V.’s Family [...]
Read the rest of this entry »Share Everybody’s Market, a one store operation in Chesire, CT, has gone live with a new website that allows shoppers to preshop the store. Grocery Shopping Network is a great application for grocers who are one store or 2,000 stores because the platform is completely scalable. Further, it gives businesses of all sizes economies of scale. This means that [...]
Read the rest of this entry »Share Driving incremental sales lifts. Vic Tortorici, Senior Vice President Sales, Grocery Shopping Network This white paper discusses the ability of the Grocery Shopping website to deliver sales increases at their brick and mortar retailers. GSN provides CPGs a network of grocery store websites. Recently many articles have been written on the subject of Online [...]
Read the rest of this entry »Share Want to better understand why consumers are using grocery store websites? Look no further than this research via MediaPost from Synovate: Topline: Shoppers are focused on price, want to get in and out of the store quickly, and are planning more carefully, building lists and looking for opportunities. Bottomline: You need to be on [...]
Read the rest of this entry »Share Notes on the state of mind of the web user David Scott Carlick, Director, Grocery Shopping Network This blog post discusses the nature of the Grocery Shopping website in terms of the state of mind of the consumer, and makes the argument that the impact and ROI from an ad is proportional to its timing to [...]
Read the rest of this entry »Share David Scott Carlick, Director, Grocery Shopping Network This post discusses the continuing trend among grocers to go digital in their customer communications, an area that has increasing relevance as more consumers prefer to be served digitally, and the prognosis for the traditional print vehicles is not so good. A note: many people confuse online [...]
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