I was just reading an article on HubSpot about the impact Amazon’s Facebook integration will have on eCommerce (link here). It’s a good article, simply because I think there is a lot of personalization and recommendations that Amazon can dig up through someone’s social preferences on Facebook. For example, Amazon can pull my friend’s birthday’s [...]

At GSN we analyze a ton of shopper data to make sense of what’s happening in the shopping world, which is why we call ourselves the experts in digital shopper behavior for the retail channel. We set out to do just that this past holiday season. Some questions that we had where: What are shopping [...]

As a retailer, should you be concerned with how much traffic comes to your website and how many people are registering? Yes, you should be. We’ve proven over and again that more traffic to your website and more registered users equates to more in-store sales. It’s a powerful, yet simple, equation. Here are some tips [...]

For Brands and Agencies: Brands are harnessing the power of GSN’s retail network and digital shopper solutions by reaching and positively motivating shoppers along the entire path to purchase; and in doing so increasing brand, product and category sales. Two GSN Digital Advertising Network Solutions: GSN STORESITE™ -  an internet ad network of grocery websites [...]

It wasn’t long ago when impulse buying was in – consumers rarely made a grocery list and simply bought on impulse. In these times, CPG manufacture’s marketing efforts focused on the aisle to reach out to consumers. But two major shifts have changed all of that: the economic climate and technology change. Now is the [...]

The Impact of Intent: Insights on the state of mind of the web user People use their computers and handheld extensions for an increasing number of functions in their everyday life. As you can infer from your own experience, consumers are in different ‘modes’ depending on what they are using their computer or handheld to [...]

Even a small increase in customer spend can mean huge overall annual sales increase.  GSN’s integrated suite of digital shopper planning and savings solutions will increase your customer spend an annual sales.  And we can prove it: GSN has the ability to analyze the effectiveness of digital shopper planning online by looking at web and [...]

While GSN offers the best tools in the business to capitalize on these emerging areas – as evidenced by our iPhone mobile app which was a 5th ranked iPhone food app – it’s not tools that will make a mobile, social or even email program successful.  It’s content and the framework behind it that enables [...]

Your website should be a sales and profit center, not just an expense.  The reality is that very few grocery websites have proven positive ROI’s.  GSN is the expert in digital consumer and shopper behavior for the grocery channel.  With a shopper insight data base of more than 35 million loyalty card households, we continually [...]

Albin Andolshek, VP Communications, Grocery Shopping Network Coupon usage reached record levels in 2009, increasing 8% since 2008.  37% of U.S. households are using coupons ahead of their shopping trip, according to a recent Nielson Company survey.  Shoppers are planning their shopping trips using coupons to save money on their grocery and food budgets.   According to [...]