Even a small increase in customer spend can mean huge overall annual sales increase.  GSN’s integrated suite of digital shopper planning and savings solutions will increase your customer spend an annual sales.  And we can prove it: GSN has the ability to analyze the effectiveness of digital shopper planning online by looking at web and [...]

Your website should be a sales and profit center, not just an expense.  The reality is that very few grocery websites have proven positive ROI’s.  GSN is the expert in digital consumer and shopper behavior for the grocery channel.  With a shopper insight data base of more than 35 million loyalty card households, we continually [...]

The Lempert Report for 04/27/2010 – Supermarket Guru. Click this link for the 5 minute video.  A detailed report on taking your brand online and couponing.  A very  practical reason for brands to have an online presence is to exert more direct control over dialogue with consumers.  Today’s Lempert Report summary below.   Online, Brands Can Be More Than One in [...]

David Scott Carlick, Director, Grocery Shopping Network                                                                                 Because GSN offers a combination of broad advertising reach and measurable ROI for companies who want to advertise products sold in grocery stores, the network is often compared to Yahoo! Consumer Direct. This paper analyzes the similarities and differences.  Yahoo! Consumer Direct is a broad and powerful advertising [...]

Driving incremental sales lifts. Vic Tortorici, Senior Vice President Sales, Grocery Shopping Network   This white paper discusses the ability of the Grocery Shopping website to deliver sales increases at their brick and mortar retailers. GSN provides CPGs a network of grocery store websites. Recently many articles have been written on the subject of Online Advertising [...]

Want to better understand why consumers are using grocery store websites? Look no further than this research via MediaPost from Synovate: Topline: Shoppers are focused on price, want to get in and out of the store quickly, and are planning more carefully, building lists and looking for opportunities. Bottomline: You need to be on grocery [...]

Notes on contextual and behavioral.   David Scott Carlick, Director, Grocery Shopping Network                                                                                  This white paper discusses the nature of the Grocery Shopping website in terms of contextual and behavioral media buying objectives. Much ado has been made about targeting, and about the two main tools, Contextual and Behavioral. The following chart depicts the nature of [...]

At GSN, our data proves over and over that the grocery shoppers in the family – mainly women, but guys shop too, so get over your prejudices – enjoy the power of computers to research their purchases and plan their shopping trips.  Maria Reitan, a noted expert on marketing to women, has written a fine [...]

David Scott Carlick, Director, Grocery Shopping Network                                                                                  This white paper discusses the nature of the Grocery Shopping Network in terms of the targets of many media buys.  In conversations with GSN’s advertisers and prospects, we have uncovered an interesting ‘reality’ gap. The brand media buy is designed to reach prospects in order to influence their [...]

    A new study indicates that online advertising boosts retail sales of consumer packaged goods brands by 9% on average — comparable with the lift from TV ad campaigns. The findings come from comScore and marketing consultancy dunnhumbyUSA based on research involving online campaigns run over three months for a variety unnamed CPG brands. [...]