Posts Tagged ‘Research Study’

The Impact Of Intent

Notes on the state of mind of the web user David Scott Carlick, Director, Grocery Shopping Network                                                                                  This blog post discusses the nature of the Grocery Shopping website in terms of the state of mind of the consumer, and makes the argument that the impact and ROI from an ad is proportional to its timing to the [...]

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Value-Seeking Consumers Look More Often to Web – PROGRESSIVE GROCER

July 9, 2009 When it comes to grocery-related content, U.S. consumers are turning more to the Web as an information source. According to the comScore Media Metrix in May 2009, total unique visitors for the coupons category have increased 19 percent year over year. How leading food retailers are responding to this shift is the [...]

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Hy-Vee Weds Digital Experience to Supermarket Shopping MARKETING VOX

HyVee is partnering with content/software provider Grocery Shopping Network to bring its e-commerce site and brick-and-mortar stores closer together. Customers can use HyVee’s e-commerce site to find items at local stores and place them on a printable shopping list with store coupons before leaving home. They can also add items from a clickable store circular, [...]

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