Ok, so a while back I wrote an article on how social conversations are impacting search results on the two biggest search engines (Google and Bing). Well, I don’t think I gave that article enough justice. After all, social and search represent two of the three pillars in the digital ecosystem. The combination of them has consequences for anyone [...]

Google and Bing announced this week that links shared on Facebook and Twitter will impact search results. This is big news for marketers who want their website to appear in the top of search results and attain visibility. Marketers will have to jump into social, but it also means they need to be smarter about how consumers are [...]